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Education Marketing Tips
Get insider tips for marketing for education companies and colleges. Sent monthly.


A Guide to Branding a Small Business in 2021
Branding is more than just a logo. Some well-known brands announced new logos at the start of 2021 and those logos were just one part of...
Jan 24, 20215 min read

Burger King or General Motors: Which Rebrand is Better?
In the past few weeks, some well-known companies have announced updates to their logos, including Burger King and General Motors. At the...
Jan 18, 20213 min read


2021 Marketing Trends for the Fastest Growing EdTech Companies
2020 was the year that catapulted the edtech industry to the forefront. From record-breaking investments to spikes in user adoption to...
Dec 31, 20204 min read

Why Marketers Need to Show Humanity
I was on Twitter earlier today and as I scanned through the feed, tweet after tweet were about the rise in covid cases, the “second...
Nov 22, 20202 min read


Do These 3 Things Before Starting a New Social Media Account
Most organizations use social media in some way to connect with their communities. Rightfully so. 50% of consumers surveyed by PwC are...
Oct 28, 20202 min read


5 Ways to Promote Real-World Student Experiences to Educators
Providing real-world experience to students has been an increasingly important priority for educators in helping their students learn,...
Oct 21, 20201 min read


How to Prepare Your Sales Pitch
You received a reply to your email! Someone picked up the phone and is willing to listen to what you have to say! Those are the moments...
Oct 13, 20202 min read


How Employers are Focusing on Skills-Based Training
Last week I attended some sessions at the ASU+GSV Summit about the state of education, especially when it comes to educating people in...
Oct 5, 20202 min read


Are You Training for Jobs of the Future?
Careers are in constant change. People are not working at the same company for 20+ years like the baby boomer generation. Before the...
Oct 1, 20201 min read


Please Listen to Your Customers
When you are the founder and creator of a company or have worked at a company for a long time, you know everything about your product or...
Sep 29, 20202 min read


What the Future of HR Means for Corporate Learning Providers
HR teams are having their moment right now. They were quickly thrown into a variety of responsibilities that involve training employees...
Sep 24, 20202 min read


What is Your Marketing Approach for Business Growth?
"How Fast Should You Grow?", an article in Entrepreneur Magazine talks about SpotHero, a parking company that raised $118 million....
Sep 21, 20202 min read


L&D Priorities for the Next 6 Months
Learning and Development teams in organizations of all kinds are balancing many priorities in order to support their companies in the...
Sep 16, 20201 min read


Do You Have a Pricing Strategy for Your Online Courses?
Pricing is such a critical part of launching and promoting online courses, especially in this time when there is a lot of interest for...
Sep 14, 20202 min read


Are Videos in Your Enrollment Marketing Strategy?
As a consumer browsing through social media or searching on YouTube, don't you love watching a video? It catches your eye, most times you...
Sep 8, 20202 min read


This Tool Will Align Your Sales and Marketing Teams
Organizations with tightly aligned sales and marketing functions experience 36% higher customer retention rates and 38% higher sales win...
Sep 3, 20202 min read


3 L&D Trends Corporate Learning Providers Need to Know
There is no doubt that the Covid-19 pandemic has put great demand on the need for learning in corporate environments. 1 billion jobs will...
Sep 1, 20202 min read


How to Offset Melt from the Incoming 2020 Class
For the newest 2020 undergraduate class, there was a 6% increase in students choosing to attend an in-state public institution, according...
Aug 30, 20202 min read


How to Write a Good Creative Brief
Recently, I was trying to explain to people who didn't work in marketing the project I was working on, which was writing a creative...
Aug 27, 20202 min read

Online Education Providers Need This Marketing Strategy Right Now
The elearning industry has been growing for the past two decades. Before the pandemic it was estimated that the industry would grow 8%...
Aug 26, 20202 min read
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