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Fractional CMO Service

Is marketing taking up too much of your time? Frustrated by one-off marketing activities?


Marketing isn't just about ads and social media. Successful marketing is grounded in marketing strategy—a data-driven, interconnected, holistic approach to marketing that will grow your revenue, expand your mission, and scale your marketing efforts.


At Wise Marketing Strategy, we run marketing for your organization as a Fractional CMO. We'll establish a strategic marketing foundation, create thoughtful, data-driven integrated marketing plans based on your business goals, and direct a marketing team to execute. We provide senior-level marketing leadership for a fraction of the cost of a full-time marketing hire. 

We know that organizations need to see results quickly, learn, and iterate. And because we specialize in the education industry, we can hit the ground running! 

As Your Fractional CMO, You Will Get:

  • Marketing activities that contribute to your business growth goals

  • Data-driven marketing strategies that drive revenue

  • Integrated marketing that addresses your business challenges

  • Help in focusing on your most profitable customers

  • Positioning as the expert in your market

  • Stories that consistently tell the value your organization provides

  • Marketing systems, so your marketing team can scale 

  • A view of results from your marketing investments

  • Marketing technology used to its full potential

  • Aligned sales and marketing teams

  • One point-person directing the execution of integrated marketing activities

What This Includes:

  • Marketing leader and partner

    • A member of your leadership team who will bring a marketing perspective to your decisions​

    • 1-on-1 virtual meetings to discuss business challenges and review marketing priorities and results

    • An experienced marketer who will help you learn about marketing

  • A strategic marketing foundation

    • Profiles of your ideal customers and what leads them to buy from you

    • Market research to determine what to say to get people to take action​

    • Marketing technology to track results and automate processes

    • Documented systems to help you scale your marketing

  • Ongoing integrated marketing strategies 

    • An integrated strategic marketing plan every six months with marketing strategies that reach your ideal customers​

    • A quarterly report on marketing results and recommended optimizations

  • Point person for integrated marketing execution

    • Marketing best practices​
    • Someone to direct the execution of integrated marketing activities across your in-house team, contractors, and marketing agencies
    • Unlimited access via email to review work and answer questions

Hear From Our Clients

Wise Marketing Strategy has transformed the way we communicate with our prospects and customers. With thoughtful planning and meticulous execution, we are now positioned as the leader in our market segment. Our goal was to attract higher value opportunities, and that's exactly what we've achieved.

David, Founder and Principal, AET Labs

Wise Marketing Strategy has brought to our company marketing expertise, processes, professionalism, and most importantly

sustainable revenue growth.

Amy, Founder, #1 Premiere Continuing Education



The Fractional CMO service is for education companies and educational institutions that want to grow. They have  resources to execute some marketing activities, which can be in-house team members and/or external contractors or agencies. Marketing is led by the CEO or president of the company. The service includes two phases:


1. Foundational: Begins with setting the strategic marketing foundation, developing a marketing plan, and executing on quick wins starting at $3,500/mo for 3 months.


2. Ongoing: After the foundation is set up, the work shifts to ongoing direction of the team executing the marketing items, reporting back on results and priorities every quarter, and creating a marketing plan every 6 months. The fee depends on the complexity of the marketing plan.

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