Get a Customer Profile of a Learning and Development Professional
If you are selling to someone working in a Learning and Development role, understanding them in a way that allows you to explain how your company can provide value to them in a relatable way will be your competitive advantage. Creating a customer profile, or buyer persona, is a way to bring to life a potential customer in a way that will help align your sales and marketing teams and inform sales conversations and marketing campaigns.
Would you like to understand the needs, motivations, and pain points of a Learning and Development professional? Request a complimentary L&D professional persona by emailing me at firstname.lastname@example.org and I'll send it over. This customer profile is informed by 2020 research.