We work as a fractional CMO for growing small businesses and startups, specializing in the education sector. They typically have not done any marketing or have done some with a junior-level marketer and an agency. Our experience in education includes:
Our experience also translates to other industries in B2B and e-commerce.
Corporate Training Company
Increased leads by 85% and lead-to-opportunity conversion rate by 25% in 6 months compared to prior full year.
Managed an integrated advertising campaign that helped meet the teacher recruitment goal for the year and decreased the teacher attrition rate by 9% from the previous year.
Continuing Education Company
Created a brand platform that led to a new logo and brand identity to differentiate the company.