We work as a fractional CMO for growing businesses, specializing in the education sector. They typically have not done any marketing or have done some with a junior-level marketer and an agency. Our experience in education includes:
Our experience also translates to other industries in B2B and e-commerce.
Technical Education Solutions Provider
Generated leads by establishing a demand generation system with content marketing and CRM/marketing automation integration.
Higher Ed Continuing Education Division
Increased leads and lead-to-opportunity conversion rate through sales enablement and content marketing programs.
Online Continuing Education Company
Increased customer acquisition and loyalty by implementing a marketing automation tool and creating a brand identity.
Higher Ed OPM (Online Program Management) Company
Supported enrollment marketing initiatives by developing a messaging strategy for a video campaign.