About Us

Our Story

Close to 4 million businesses started in the United States in 2020 during the global pandemic. And Wise Marketing Strategy was one of them. We recognized that many organizations need the support of senior-level strategic marketing to strengthen their marketing, but they can't afford a full-time hire at that level.

Our Mission

Our mission is to help education, workforce development, and higher education organizations make a bigger impact.

About the Company

Wise Marketing Strategy helps education, workforce development, and higher education organizations strengthen their marketing teams. Through structure, guidance, and a proven framework, we help marketing teams become more focused, proactive, and aligned with organizational goals. Our passion is helping marketing teams become more effective so organizations can make a bigger impact in education.

Company Values

Our work ethic reflects our company values:

Collaboration
Transparency
Conscientiousness
Open-mindedness

Our Team

Founder, Marketing Advisor & Mentor

Kristen Johnson

Kristen Johnson founded Wise Marketing Strategy in 2020 to provide leaders of education companies and institutions with senior-level marketing expertise.

She has over 20 years of experience working in marketing, including 10 years working in the education industry. Prior to starting this company, she led the continuing education division of Babson College and spent over a decade working at advertising agencies developing campaigns for Fortune 500 companies. Her marketing strategy specialties are in brand strategy and integrated marketing with experience in traditional advertising, digital marketing, and marketing analytics.

She lives in Massachusetts with her husband, son, and dog, Sway. She is a proud mentor to edtech startups for the StartEd and LearnLaunch accelerators and a member of the Future of Higher Education community. She is the Vice President of her town's education foundation and a former school council member at her son's elementary school. She is also a member of the North Shore Chamber of Commerce.

Education Strategist

Tiffany Whitcomb

Tiffany Whitcomb has nearly 15 years of experience in the education industry as a former CTE teacher in Business and Entrepreneurship at the high school and Running Start levels. Her unique background in both business and education offers a diverse perspective.

During her time as an educator, Tiffany established a solid understanding of the needs of students, educators, administrators, and the school district. She has worked alongside both community members and collegiate partners to help expand opportunities for her students. In addition to working with Wise Marketing Strategy, she is the Founder of The Pipeline Project, connecting ski resorts with schools to develop pathways for CTE students to ski careers.

Outside of her love for education, you'll find her on the golf course, skiing in the mountains, or at home with her family. She enjoys spending time with her husband, three daughters, and Vizsla dog named Brewski.

Marketing Specialists

We have a network of talented marketing specialists to recommend for executing marketing plans.

Advertising (PPC, paid social media, streaming TV, radio, out of home)
Content Writing (webpages, blogs, case studies)
SEO (technical and content)
Graphic Design

Email Marketing
PR
Video Production
CRM Implementation