Marketing Strategies for the Higher Education Enrollment Funnel
The State of Marketing in Higher Education
Many higher ed institutions are facing challenges in marketing to prospective students. Millennials and Gen Z are questioning the value of higher education, and preferences in learning modalities vary. In addition, the number of prospective students is declining due to decreased birth rates. Proactive, integrated marketing strategies are vital for higher ed institutions to stand out in a competitive market and drive enrollment.
Benefit from a Senior-Level Higher Ed Marketing Strategy Partner
At Wise Marketing Strategy, we partner with leaders of colleges and universities to provide senior-level marketing leadership for a fraction of the cost of a full-time marketing hire. We establish a strategic marketing foundation and ensure your ongoing marketing efforts are contributing to enrollment goals.
Higher Education Marketing Agency Services

Marketing Advisor
Benefit from a Marketing Advisor who will bring you marketing expertise and mentor the marketing team.

Fractional CMO
Benefit from a Fractional CMO who will bring you marketing expertise and run your marketing.