How to Create Higher Education Marketing Strategies: 5 Steps
The State of Marketing in Higher Education
Many higher ed institutions are facing challenges in marketing to prospective students. Millennials and Gen Z are questioning the value of higher education, and preferences in learning modalities vary. In addition, the number of prospective students is declining due to decreased birth rates. Proactive, integrated marketing strategies are vital for higher ed institutions to stand out in a competitive market and drive enrollment.
Benefit from a Senior-Level Higher Ed Marketing Strategy Partner
At Wise Marketing Strategy, we partner with leaders of colleges and universities to provide senior-level marketing leadership for a fraction of the cost of a full-time marketing hire. We create integrated marketing strategies and show you the results of your marketing investments.
Higher Education Marketing Agency Services

Fractional CMO
Benefit from a Fractional CMO who will bring you marketing expertise, show you results, and run your marketing.