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Higher Education Marketing Agency

Senior-level marketing strategy services

The State of Marketing in Higher Education

Many higher ed institutions are facing challenges in marketing to prospective students. Millennials and Gen Z are questioning the value of higher education, and preferences in learning modalities vary. In addition, the number of prospective students is declining due to decreased birth rates. Proactive, data-driven marketing strategies are vital for higher ed institutions to stand out in a competitive market and drive enrollment.

Benefit from a Senior-Level Higher Education Marketing Strategy Partner

At Wise Marketing Strategy, we partner with marketing leaders of colleges and universities to optimize marketing through the enrollment funnel, based on market research reports, institutional research, and CRM data. We work collaboratively with teams across campus to strengthen marketing strategies with data. 

Higher Education Marketing Agency Services

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Fractional CMO

Benefit from a Fractional CMO who will bring you marketing expertise, show you results, and run your marketing.

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Marketing Advisor

Take your marketing to the next level with data-driven marketing strategies that will help you be more proactive.

Hear From Our Clients

Our institution's decision to enlist Wise Marketing Strategy a year and a half ago has been a game-changer for our marketing department. Kristen's professionalism has been pivotal in aligning enrollment with marketing efforts, optimizing market data collection, and laying the groundwork for a new marketing strategy. Her attention to detail and top-notch campaign management skills have not only bridged a significant gap between enrollment and marketing data but also optimized our brand platform, personas, and core messaging, leading to strong and enhanced go-to-market strategies.


What sets Kristen apart is not just her expertise but also her effective communication skills that foster collaboration within our team. Since our partnership began, her dedication and strategic insights have translated into consistently increased top-of-funnel activity and we’ve seen an increase in enrollment every semester, showcasing the true impact of her professionalism on our department's success and leadership growth. Kristen's contribution has been invaluable, positioning us for continued growth and success in our marketing goals. She is also a pleasure to work with.

Maria, VP of Marketing & Digital Strategy, Cambridge College

Find Out How Our Higher Education Marketing Services Can Help You

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