Higher Education Marketing Agency

Solutions that align marketing teams with the goals of education companies.

The State of Marketing in Higher Education

Many higher ed institutions are facing challenges in marketing to prospective students. Millennials and Gen Z are questioning the value of higher education, and preferences in learning modalities vary. In addition, the number of prospective students is declining due to decreased birth rates and there is a lot of competition for reaching adult learners. Proactive, data-driven marketing strategies are vital for higher ed institutions to stand out in a dynamic market and drive enrollment.

Benefit from a Strategic Marketing Partner

At Wise Marketing Strategy, we partner with leaders of colleges and universities to enhance marketing efforts with marketing strategies focused on driving enrollment.

We’re part marketing consulting company, part marketing agency. We specialize in uncovering opportunities within marketing teams and taking a hands-on approach to provide guidance, systems, and strategies for contributing to short-term and long-term goals.

Higher Education Marketing Agency Services

Market Intelligence

Messaging

Campaign Planning

Marketing Measurement

Marketing Talent

Hear From Our Clients

Our institution's decision to enlist Wise Marketing Strategy a year and a half ago has been a game-changer for our marketing department. Kristen's professionalism has been pivotal in aligning enrollment with marketing efforts, optimizing market data collection, and laying the groundwork for a new marketing strategy. Her attention to detail and top-notch campaign management skills have not only bridged a significant gap between enrollment and marketing data but also optimized our brand platform, personas, and core messaging, leading to strong and enhanced go-to-market strategies.

What sets Kristen apart is not just her expertise but also her effective communication skills that foster collaboration within our team. Since our partnership began, her dedication and strategic insights have translated into consistently increased top-of-funnel activity and we’ve seen an increase in enrollment every semester, showcasing the true impact of her professionalism on our department's success and leadership growth. Kristen's contribution has been invaluable, positioning us for continued growth and success in our marketing goals. She is also a pleasure to work with.

Maria, VP of Marketing & Digital Strategy, Cambridge College