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Education Marketing Tips
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From Reactive to Strategic: How to Lead an Effective EdTech Marketing Team
Key Takeaways: Effective edtech marketing leadership means aligning people, partners, and processes around clear business goals, not just managing daily tasks. A strong marketing team blends collaboration, clarity, and accountability to stay consistent through long education sales cycles. Moving from reactive to strategic marketing requires intentional leadership, continuous learning, and space for reflection and growth. As marketing teams expand and expectations increase, le
Kristen Johnson
Nov 105 min read


The EdTech CEO's Guide to Aligning Marketing with Business Growth
Key Takeaways: Edtech marketing isn’t just about generating leads. Marketing should actively support every stage of the customer journey,...
Kristen Johnson
Oct 73 min read


How Colleges Can Use Data to Improve Enrollment Marketing: 7 Practical Tips
Key Takeaways Link enrollment metrics directly to institutional revenue so marketing prioritizes programs that drive the most financial...
Kristen Johnson
Sep 74 min read


Ways Small Education Marketing Teams Use AI
Key Takeaways AI boosts productivity for small marketing teams by handling time-consuming tasks, freeing up time for strategy, research,...
Kristen Johnson
Jul 282 min read
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