Education Marketing Tips for Growing Businesses

Apr 30
4 min

Marketing Automation for Education Companies: Where to Start

Marketing automation is the most under-utilized technology for growing education companies. If you have a CRM and a way to mass email...

5 Education Marketing Strategies with Examples

Kristen

Mar 24
9 min

5 Education Marketing Strategies with Examples

In the U.S., 93% of households have had some form of distance learning this past year. People need to learn throughout their life because...

Why Aren’t They Responding to My Emails?

Kristen

Feb 22
3 min

Why Aren’t They Responding to My Emails?

Last week, people from different education companies asked me this question: “why aren’t they responding to my emails?” They had been...

Fractional CMO, Marketing Agency, Marketing Consultant - Which One is Right for Your B2B Business?

Kristen

Feb 17
3 min

Fractional CMO, Marketing Agency, Marketing Consultant - Which One is Right for Your B2B Business?

If your business needs help with B2B marketing, the good news is there are many people and companies that can help you! The bad news is,...

8 Ways Covid-19 Has Impacted K-12 Educators

Kristen

Feb 4
2 min

8 Ways Covid-19 Has Impacted K-12 Educators

School will not be the same as it was a year ago. Covid-19 has made long-lasting impacts on how K-12 administrators and instructors...

A Guide to Branding a Small Business in 2021

Kristen

Jan 25
5 min

A Guide to Branding a Small Business in 2021

Branding is more than just a logo. Some well-known brands announced new logos at the start of 2021 and those logos were just one part of...

Burger King or General Motors: Which Rebrand is Better?

Kristen

Jan 18
3 min

Burger King or General Motors: Which Rebrand is Better?

In the past few weeks, some well-known companies have announced updates to their logos, including Burger King and General Motors. At the...

2021 Marketing Trends for the Fastest Growing EdTech Companies

Kristen

Dec 31, 2020
4 min

2021 Marketing Trends for the Fastest Growing EdTech Companies

2020 was the year that catapulted the edtech industry to the forefront. From record-breaking investments to spikes in user adoption to...

Kristen

Nov 22, 2020
2 min

Why Marketers Need to Show Humanity

I was on Twitter earlier today and as I scanned through the feed, tweet after tweet were about the rise in covid cases, the “second...

Do These 3 Things Before Starting a New Social Media Account

Kristen

Oct 28, 2020
2 min

Do These 3 Things Before Starting a New Social Media Account

Most organizations use social media in some way to connect with their communities. Rightfully so. 50% of consumers surveyed by PwC are...

5 Ways to Promote Real-World Student Experiences to Educators

Kristen

Oct 21, 2020
1 min

5 Ways to Promote Real-World Student Experiences to Educators

Providing real-world experience to students has been an increasingly important priority for educators in helping their students learn,...

Kristen

Oct 13, 2020
2 min

How to Prepare Your Sales Pitch

You received a reply to your email! Someone picked up the phone and is willing to listen to what you have to say! Those are the moments...

How Employers are Focusing on Skills-Based Training

Kristen

Oct 5, 2020
2 min

How Employers are Focusing on Skills-Based Training

Last week I attended some sessions at the ASU+GSV Summit about the state of education, especially when it comes to educating people in...

Are You Training for Jobs of the Future?

Kristen

Oct 1, 2020
1 min

Are You Training for Jobs of the Future?

Careers are in constant change. People are not working at the same company for 20+ years like the baby boomer generation. Before the...

Kristen

Sep 29, 2020
2 min

Please Listen to Your Customers

When you are the founder and creator of a company or have worked at a company for a long time, you know everything about your product or...

What the Future of HR Means for Corporate Learning Providers

Kristen

Sep 24, 2020
2 min

What the Future of HR Means for Corporate Learning Providers

HR teams are having their moment right now. They were quickly thrown into a variety of responsibilities that involve training employees...

What is Your Marketing Approach for Business Growth?

Kristen

Sep 21, 2020
2 min

What is Your Marketing Approach for Business Growth?

"How Fast Should You Grow?", an article in Entrepreneur Magazine talks about SpotHero, a parking company that raised $118 million....

Kristen

Sep 16, 2020
1 min

L&D Priorities for the Next 6 Months

Learning and Development teams in organizations of all kinds are balancing many priorities in order to support their companies in the...

Do You Have a Pricing Strategy for Your Online Courses?

Kristen

Sep 14, 2020
2 min

Do You Have a Pricing Strategy for Your Online Courses?

Pricing is such a critical part of launching and promoting online courses, especially in this time when there is a lot of interest for...

Are Videos in Your Enrollment Marketing Strategy?

Kristen

Sep 8, 2020
2 min

Are Videos in Your Enrollment Marketing Strategy?

As a consumer browsing through social media or searching on YouTube, don't you love watching a video? It catches your eye, most times you...

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