Blog | Wise Marketing

4 days ago
3 min

Burger King or General Motors: Which Rebrand is Better?

In the past few weeks, some well-known companies have announced updates to their logos, including Burger King and General Motors. At the ...

2021 Marketing Trends for Growing EdTech Companies

Kristen

Dec 31, 2020
4 min

2021 Marketing Trends for Growing EdTech Companies

2020 was the year that catapulted the edtech industry to the forefront. From record-breaking investments to spikes in user adoption to pi...

Kristen

Nov 22, 2020
2 min

Why Marketers Need to Show Humanity

I was on Twitter earlier today and as I scanned through the feed, tweet after tweet were about the rise in covid cases, the “second wave,...

Do These 3 Things Before Starting a New Social Media Account

Kristen

Oct 28, 2020
2 min

Do These 3 Things Before Starting a New Social Media Account

Most organizations use social media in some way to connect with their communities. Rightfully so. 50% of consumers surveyed by PwC are us...

5 Ways to Promote Real-World Student Experiences to Educators

Kristen

Oct 21, 2020
1 min

5 Ways to Promote Real-World Student Experiences to Educators

Providing real-world experience to students has been an increasingly important priority for educators in helping their students learn, en...

Kristen

Oct 13, 2020
2 min

How to Prepare Your Sales Pitch

You received a reply to your email! Someone picked up the phone and is willing to listen to what you have to say! Those are the moments y...

How Employers are Focusing on Skills-Based Training

Kristen

Oct 5, 2020
2 min

How Employers are Focusing on Skills-Based Training

Last week I attended some sessions at the ASU+GSV Summit about the state of education, especially when it comes to educating people in th...

Are You Training for Jobs of the Future?

Kristen

Oct 1, 2020
1 min

Are You Training for Jobs of the Future?

Careers are in constant change. People are not working at the same company for 20+ years like the baby boomer generation. Before the pand...

Kristen

Sep 29, 2020
2 min

Please Listen to Your Customers

When you are the founder and creator of a company or have worked at a company for a long time, you know everything about your product or ...

What the Future of HR Means for Corporate Learning Providers

Kristen

Sep 24, 2020
2 min

What the Future of HR Means for Corporate Learning Providers

HR teams are having their moment right now. They were quickly thrown into a variety of responsibilities that involve training employees w...

What is Your Marketing Approach for Growth?

Kristen

Sep 21, 2020
2 min

What is Your Marketing Approach for Growth?

"How Fast Should You Grow?", an article in the current issue of Entrepreneur Magazine talks about SpotHero, a parking company that has ra...

Kristen

Sep 16, 2020
1 min

L&D Priorities for the Next 6 Months

Learning and Development teams in organizations of all kinds are balancing many priorities in order to support their companies in the dra...

Do You Have a Pricing Strategy for Your Online Courses?

Kristen

Sep 14, 2020
2 min

Do You Have a Pricing Strategy for Your Online Courses?

Pricing is such a critical part of launching and promoting online courses, especially in this time when there is a lot of interest for on...

Kristen

Sep 10, 2020
1 min

Get a Customer Profile of a Learning and Development Professional

If you are selling to someone working in a Learning and Development role, understanding them in a way that allows you to explain how your...

Are Videos in Your Enrollment Marketing Strategy?

Kristen

Sep 8, 2020
2 min

Are Videos in Your Enrollment Marketing Strategy?

As a consumer browsing through social media or searching on YouTube, don't you love watching a video? It catches your eye, most times you...

This Tool Will Align Your Sales and Marketing Teams

Kristen

Sep 3, 2020
2 min

This Tool Will Align Your Sales and Marketing Teams

Organizations with tightly aligned sales and marketing functions experience 36% higher customer retention rates and 38% higher sales win ...

3 L&D Trends Corporate Learning Providers Need to Know

Kristen

Sep 1, 2020
2 min

3 L&D Trends Corporate Learning Providers Need to Know

There is no doubt that the Covid-19 pandemic has put great demand on the need for learning in corporate environments. 1 billion jobs will...

How to Offset Melt from the Incoming 2020 Class

Kristen

Aug 31, 2020
2 min

How to Offset Melt from the Incoming 2020 Class

For the newest 2020 undergraduate class, there was a 6% increase in students choosing to attend an in-state public institution, according...

Kristen

Aug 27, 2020
2 min

How to Write a Good Creative Brief

Recently, I was trying to explain to people who didn't work in marketing the project I was working on, which was writing a creative brief...

Online Education Providers Need This Marketing Strategy Right Now

Kristen

Aug 26, 2020
2 min

Online Education Providers Need This Marketing Strategy Right Now

The elearning industry has been growing for the past two decades. Before the pandemic it was estimated that the industry would grow 8% wo...

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