A Guide to Edtech Product Marketing
You've spent years building an awesome edtech product, have a user base, and are ready to invest in marketing to get the word out and...
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Blog: Education Marketing Tips
Kristen
- May 11
- 5 min
How To Sell Edtech Products to Parents
Marketing to parents can be challenging. They buy a lot for their kids, but they also have many options and can be easily distracted when...
Kristen
- Mar 30
- 5 min
How to Create Higher Education Marketing Strategies: 5 Steps
Higher education has been impacted by many macro events that affect enrollment, which has brought challenges for higher ed marketing...
Kristen
- Jan 31
- 3 min
3 Marketing Challenges for Education Companies
Marketing an educational product or service to a school is fulfilling, knowing that you're promoting something that will help schools,...
Kristen
- Dec 29, 2022
- 4 min
How to Market to Schools
Determining how to market to schools involves knowing what to say to be relevant and catch educators' attention, plus finding where to...
Kristen
- Nov 23, 2022
- 5 min
5 Steps to Marketing Analytics for Education Companies
Companies frequently skip a critical step in marketing planning: measurement. Evaluating how your marketing is performing is vital to...
Kristen
- Oct 29, 2022
- 5 min
Marketing Strategies for the Higher Education Enrollment Funnel
For prospective students, the path to deciding where to go to college is lengthy, and your marketing strategies must reach people at...
Kristen
- Sep 29, 2022
- 4 min
Why Branding for Universities is Important for Enrollment
There have been countless news headlines about drops in higher ed enrollment, but there are also encouraging reports about colleges...
Kristen
- Aug 28, 2022
- 5 min
Integrated Marketing Campaigns for Education Companies: A Planning Guide
Marketing campaigns for education companies are the heart of marketing and what people usually refer to when referencing marketing....
Kristen
- Jul 11, 2022
- 6 min
Email Marketing for Education Companies: Tips for Getting Started
You invest a lot in acquiring new customers or leads. How do you stay in touch with them and keep them as customers? Email marketing for...
Kristen
- Jun 7, 2022
- 4 min
How Do Edtech Companies Generate Leads?
Most founders wonder how edtech companies generate leads, but lead generation is much more than collecting a bunch of email addresses....
Kristen
- May 30, 2022
- 5 min
A Guide to Content Marketing for Education Companies
It can be a challenge to figure out the best marketing strategy for your education company. Where do you focus your resources? What will...
Kristen
- May 26, 2022
- 4 min
Social Media Tips for Edtech Startups: Podcast Episode #12
Full Transcript: When social media first came out around ten to 15 years ago, I was working at an advertising agency and my job was...
Kristen
- May 17, 2022
- 4 min
A Marketing Strategy Example for an Education Company: Podcast Episode #11
Full Transcript: When you start thinking about marketing for your education company, it's really common to jump right into what are the...
Kristen
- May 11, 2022
- 6 min
Top 3 Proven Marketing Strategies for Edtech Companies
Marketing in edtech is different from other industries. Purchasing an educational product is an emotional decision for most people,...
Kristen
- May 10, 2022
- 4 min
Buyer Persona Benefits: Podcast Episode #10
Full Transcript: In this episode, I'm going to talk about buyer personas and more specifically what the benefits are of buyer personas...
Kristen
- May 3, 2022
- 4 min
Creating a Marketing Plan for Education Companies with Full-Funnel Marketing: Podcast Episode #9
Full Transcript: In an earlier episode, I talked about the consumer journey and I'm just going to briefly recap that before I get into...
Kristen
- Apr 26, 2022
- 4 min
What is a Value Proposition? Podcast Episode #8
Full Transcript: One thing to think about in your marketing is how people shop and what they're thinking about when they are buying...
Kristen
- Apr 19, 2022
- 7 min
How to Write Effective Emails to Schools and Universities: Podcast Episode #7
Full Transcript: Email is an effective marketing platform, especially when you're trying to reach educators at schools and universities....
Kristen
- Apr 18, 2022
- 2 min
How a Fractional CMO Helps Sales Teams Sell to Schools
Anyone in the industry knows that education sales is different than typical B2B sales. The process to sell to schools varies based on...
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