Blog:
Marketing Strategy Tips for Small Businesses and Non-Profits

Key Takeaways: An effective small business marketing team starts with clearly defined business and marketing goals that drive decisions about structure, hiring, and outsourcing. Small teams should balance in-house generalists with external specialists or fractional leadership to maintain consistent execution while managing budget and bandwidth. As your business grows, evolving from ad-hoc execution to a structured team with strategic leadership is essential to ensure marketin

Key Takeaways: Effective edtech marketing leadership means aligning people, partners, and processes around clear business goals, not just managing daily tasks. A strong marketing team blends collaboration, clarity, and accountability to stay consistent through long education sales cycles. Moving from reactive to strategic marketing requires intentional leadership, continuous learning, and space for reflection and growth. As marketing teams expand and expectations increase, le

Key Takeaways: Edtech marketing isn’t just about generating leads. Marketing should actively support every stage of the customer journey,...

Key Takeaways Link enrollment metrics directly to institutional revenue so marketing prioritizes programs that drive the most financial...

Key Takeaways AI boosts productivity for small marketing teams by handling time-consuming tasks, freeing up time for strategy, research,...

Key Takeaways Define a highly specific target audience. Move beyond general terms like “teachers.” Focus on distinct personas to ensure...

Key Takeaways Busy doesn’t always mean effective. Small education marketing teams often spend hours on last-minute content, shifting...

Key Takeaways Marketing evolves with your company. In the Fundamental stage, marketing is lean and agile, often led by founders or...

Key Takeaways Use a diversified digital strategy to engage students across every stage of the enrollment funnel. From awareness to...

If you're ready to take your edtech company to the next step and grow it, congrats! Your years of creating your product, building...

Marketing an edtech product to a college takes time and effort. Colleges are large and have ecosystems within them, especially at...

It can be frustrating for a company leader investing in marketing not to see marketing efforts contributing to business goals....

Key Takeaways Prioritize high-impact tactics based on available time and skills. Small education marketing teams should prioritize...

Strategic data-informed marketing helps align marketing with the priorities of independent schools. Most marketers track and review data...

Key Takeaways Tailor messaging to specific adult learner personas. Start by identifying who your adult learners are, like what they need,...

Marketing an educational product or service to parents opens numerous avenues for acquiring customers and increasing revenue. In...

Getting it right when marketing to schools and teachers is critical, especially when your business is new and has yet to build up a...

Your website is your company's most important marketing asset. It's your front-line salesperson. When people hear about your company,...

Key Takeaways A Fractional CMO delivers C‑level marketing leadership on a part‑time basis. They collaborate with founders or CEOs to...

The higher education industry will continue to navigate headwinds through 2024. Inflation, the perception of the diminishing value of...