Blog:
Education Marketing Tips 

The rapid advancement of technology is reshaping the edtech market. On the one hand, it's exciting that educators and learners are more...

The amount of work a marketing team can do is endless. It's possible for someone to spend 40+ hours a week on just social media: coming...

Some people think marketing is a lot of fun (like us!), but it's not for everyone. Unless they come from a background related to...

For any college, digital marketing is a necessary component to enrollment marketing strategies. Prospective students research online,...

If you're ready to take your edtech company to the next step and grow it, congrats! Your years of creating your product, building...

Marketing an edtech product to a college takes time and effort. Colleges are large and have ecosystems within them, especially at...

It can be frustrating for a company leader investing in marketing not to see marketing efforts contributing to business goals....

Small marketing teams within a college face daily challenges about where to spend their time. In this dynamic world, direction changes...

Strategic data-informed marketing helps align marketing with the priorities of independent schools. Most marketers track and review data...

Adult education programs play a pivotal role in empowering individuals with essential skills. These programs expose adults to more...

Marketing an educational product or service to parents opens numerous avenues for acquiring customers and increasing revenue. In...

Getting it right when marketing to schools and teachers is critical, especially when your business is new and has yet to build up a...

Your website is your company's most important marketing asset. It's your front-line salesperson. When people hear about your company,...

Are you a business owner wondering, "what is a fractional CMO?" A fractional CMO (Chief Marketing Officer) is a strategic partner for...

The higher education industry will continue to navigate headwinds through 2024. Inflation, the perception of the diminishing value of...

Standard B2B marketing strategies don't all work when marketing in the education sector. There are many considerations unique to...

Reaching teachers is both critical and complex for any education company. Teachers or their students and parents are usually the primary...

You've spent years building an awesome edtech product, have a user base, and are ready to invest in marketing to get the word out and...

Marketing to parents can be challenging. They buy a lot for their kids, but they also have many options and can be easily distracted when...

Higher education has been impacted by many macro events that affect enrollment, which has brought challenges for higher ed marketing...