Blog: Education Marketing Tips for  Small Businesses

Most founders wonder how edtech companies generate leads, but lead generation is much more than collecting a bunch of email addresses....

It can be a challenge to figure out the best marketing strategy for your education company. Where do you focus your resources? What will...

Full Transcript: When social media first came out around ten to 15 years ago, I was working at an advertising agency and my job was...

Full Transcript: When you start thinking about marketing for your education company, it's really common to jump right into what are the...

Marketing in edtech is different from other industries. Purchasing an educational product is an emotional decision for most people,...

Full Transcript: In this episode, I'm going to talk about buyer personas and more specifically what the benefits are of buyer personas...

Full Transcript: In an earlier episode, I talked about the consumer journey and I'm just going to briefly recap that before I get into...

Full Transcript: One thing to think about in your marketing is how people shop and what they're thinking about when they are buying...

Full Transcript: Email is an effective marketing platform, especially when you're trying to reach educators at schools and universities....

Anyone in the industry knows that education sales is different than typical B2B sales. The process to sell to schools varies based on...

Full Transcript: There's one piece of marketing technology that will make a huge difference for your company and that is called marketing...

Full Transcript: Think about the last time you bought something that costs more than $100. Was it an impulse buy or did you do some...

As frontline workers for the past three school years, teachers deserve immense amounts of appreciation every day. However, Teacher's...

Full Transcript: Are there brands that you buy from over others, even if it costs more? Or maybe you go out of your way to buy, like you...

Full Transcript: Online courses have been really popular from the big providers like Coursera to individuals who are creating courses as...

Do you know that B2B buyers spend only 17% of their buying journey meeting with potential vendors? The majority of their time is spent...

Full Transcript: Acquiring new customers, generating leads. Those are always primary marketing goals for small businesses and that is...

Full Transcript: In this episode, we're going to talk about strategic marketing versus tactical marketing. If you don't know what that...

How do you market an edtech company? There are many ways to market an edtech company. Creating content, running paid search ads, and...

Marketing to teachers can be challenging because they are incredibly busy people, but it can be done! When planning your marketing...