KristenJun 84 minHow Do Edtech Companies Generate Leads?Most founders wonder how edtech companies generate leads, but lead generation is much more than collecting a bunch of email addresses....
KristenMay 315 minA Guide to Content Marketing for Education CompaniesIt can be a challenge to figure out the best marketing strategy for your education company. Where do you focus your resources? What will...
KristenMay 274 minSocial Media Tips for Edtech Startups: Podcast Episode #12Full Transcript: When social media first came out around ten to 15 years ago, I was working at an advertising agency and my job was...
KristenMay 174 minA Marketing Strategy Example for an Education Company: Podcast Episode #11Full Transcript: When you start thinking about marketing for your education company, it's really common to jump right into what are the...
KristenMay 126 minTop 3 Proven Marketing Strategies for Edtech CompaniesMarketing in edtech is different from other industries. Purchasing an educational product is an emotional decision for most people,...
KristenMay 114 minBuyer Persona Benefits: Podcast Episode #10Full Transcript: In this episode, I'm going to talk about buyer personas and more specifically what the benefits are of buyer personas...
KristenMay 34 minCreating a Marketing Plan for Education Companies with Full-Funnel Marketing: Podcast Episode #9Full Transcript: In an earlier episode, I talked about the consumer journey and I'm just going to briefly recap that before I get into...
KristenApr 274 minWhat is a Value Proposition? Podcast Episode #8Full Transcript: One thing to think about in your marketing is how people shop and what they're thinking about when they are buying...
KristenApr 207 minHow to Write Effective Emails to Schools and Universities: Podcast Episode #7Full Transcript: Email is an effective marketing platform, especially when you're trying to reach educators at schools and universities....
KristenApr 192 minHow a Fractional CMO Helps Sales Teams Sell to SchoolsAnyone in the industry knows that education sales is different than typical B2B sales. The process to sell to schools varies based on...
KristenApr 123 minWhat is Marketing Automation and Why is Marketing Automation Important? Podcast Episode #6Full Transcript: There's one piece of marketing technology that will make a huge difference for your company and that is called marketing...
KristenApr 64 minWhat Is The Consumer Journey? Podcast Episode #5Full Transcript: Think about the last time you bought something that costs more than $100. Was it an impulse buy or did you do some...
KristenApr 42 minWhat To Do for Teacher Appreciation Week as an Education CompanyAs frontline workers for the past three school years, teachers deserve immense amounts of appreciation every day. However, Teacher's...
KristenApr 15 minHow to Build a Brand for Your Education Company: Podcast Episode #4Full Transcript: Are there brands that you buy from over others, even if it costs more? Or maybe you go out of your way to buy, like you...
KristenMar 244 minMarketing Strategies for Online Courses: Podcast Episode #3Full Transcript: Online courses have been really popular from the big providers like Coursera to individuals who are creating courses as...
KristenMar 213 minMarketing Plan for a Training Company: What to IncludeDo you know that B2B buyers spend only 17% of their buying journey meeting with potential vendors? The majority of their time is spent...
KristenMar 154 minMarketing Strategies for Customer Retention: Podcast Episode #2Full Transcript: Acquiring new customers, generating leads. Those are always primary marketing goals for small businesses and that is...
KristenMar 64 minThe Difference Between Strategic and Tactical Marketing: Podcast Episode #1Full Transcript: In this episode, we're going to talk about strategic marketing versus tactical marketing. If you don't know what that...
KristenMar 22 minThe Best EdTech Marketing Strategy is Full-Funnel MarketingHow do you market an edtech company? There are many ways to market an edtech company. Creating content, running paid search ads, and...
KristenFeb 242 min5 Ideas for Marketing to TeachersMarketing to teachers can be challenging because they are incredibly busy people, but it can be done! When planning your marketing...