Kristen Johnson

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Founder, Marketing Advisor at Wise Marketing Strategy

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Join date: Jun 16, 2020

About

Kristen Johnson is the founder of Wise Marketing Strategy, a marketing consulting firm specializing in transforming marketing for education companies, edtech firms, and colleges. With over 20 years of marketing experience, including 10 years dedicated to the education industry, Kristen Johnson helps transition small marketing teams from day-to-day execution to strategic marketing partners that contribute to business goals.

Kristen Johnson developed the proven WISE Marketing Framework, which helps education companies and colleges streamline processes, embed best practices, and foster strategic thinking to align marketing teams with an organization's short and long-term goals.

Her expertise is in integrated marketing strategy, with experience in traditional advertising, brand marketing, digital marketing, and marketing analytics.

In addition to leading Wise Marketing Strategy, Kristen Johnson volunteers as a marketing mentor to edtech startups and is a member of her town's education foundation.

Posts (87)

Jan 8, 2026 ∙ 7 min

Marketing Team for Small Business: How to Build, Structure, and Scale the Right Team

Key Takeaways: An effective small business marketing team starts with clearly defined business and marketing goals that drive decisions about structure, hiring, and outsourcing. Small teams should balance in-house generalists with external specialists or fractional leadership to maintain consistent execution while managing budget and bandwidth. As your business grows, evolving from ad-hoc execution to a structured team with strategic leadership is essential to ensure marketing efforts align...

Nov 10, 2025 ∙ 5 min

From Reactive to Strategic: How to Lead an Effective EdTech Marketing Team

Key Takeaways: Effective edtech marketing leadership means aligning people, partners, and processes around clear business goals, not just managing daily tasks. A strong marketing team blends collaboration, clarity, and accountability to stay consistent through long education sales cycles. Moving from reactive to strategic marketing requires intentional leadership, continuous learning, and space for reflection and growth. As marketing teams expand and expectations increase, leading a marketing...

Oct 8, 2025 ∙ 3 min

The EdTech CEO's Guide to Aligning Marketing with Business Growth

Key Takeaways: Edtech marketing isn’t just about generating leads. Marketing should actively support every stage of the customer journey,...