Marketing to Colleges: 4 Tips for EdTech Leaders
Marketing an edtech product to a college takes time and effort. Colleges are large and have ecosystems within them, especially at...
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Education Marketing Tips
Get insider tips for marketing for education companies, colleges, and schools. Sent monthly.
Aug 144 min
What To Do If Your Edtech Marketing Isn't Working
It can be frustrating for a company leader investing in marketing not to see marketing efforts contributing to business goals....
Mar 194 min
Marketing to Parents? Here are 3 Questions to Answer First
Marketing an educational product or service to parents opens numerous avenues for acquiring customers and increasing revenue. In...
Feb 134 min
What to Avoid When Marketing to Schools and Teachers
Getting it right when marketing to schools and teachers is critical, especially when your business is new and has yet to build up a...
Jan 23 min
The 4 Best Tutoring Websites with Effective Marketing Messages
Your website is your company's most important marketing asset. It's your front-line salesperson. When people hear about your company,...
Nov 29, 20231 min
What is a Fractional CMO?
Are you a business owner wondering, "what is a fractional CMO?" A fractional CMO (Chief Marketing Officer) is a strategic partner for...
Oct 13, 20234 min
5 Tips for Targeting Educators in Your Marketing
Standard B2B marketing strategies don't all work when marketing in the education sector. There are many considerations unique to...
Oct 13, 20236 min
50 Ideas for Marketing to Teachers
Reaching teachers is both critical and complex for any education company. Teachers or their students and parents are usually the primary...
Jul 19, 20235 min
A Guide to Edtech Product Marketing
You've spent years building an awesome edtech product, have a user base, and are ready to invest in marketing to get the word out and...
May 11, 20235 min
How To Sell Edtech Products to Parents
Marketing to parents can be challenging. They buy a lot for their kids, but they also have many options and can be easily distracted when...
Jan 31, 20233 min
3 Marketing Challenges for Education Companies
Marketing an educational product or service to a school is fulfilling, knowing that you're promoting something that will help schools,...
Dec 29, 20224 min
How to Market to Schools
Determining how to market to schools involves knowing what to say to be relevant and catch educators' attention, plus finding where to...
Jun 7, 20224 min
How Do Edtech Companies Generate Leads?
Most founders wonder how edtech companies generate leads, but lead generation is much more than collecting a bunch of email addresses....
May 11, 20226 min
Top 3 Proven Marketing Strategies for Edtech Companies
Marketing in edtech is different from other industries. Purchasing an educational product is an emotional decision for most people,...
Mar 2, 20222 min
The Best EdTech Marketing Strategy is Full-Funnel Marketing
How do you market an edtech company? There are many ways to market an edtech company. Creating content, running paid search ads, and...
Oct 26, 20212 min
Why It's Ok if Your EdTech Company Isn't on Social Media
Social media is one of the easiest marketing channels for a company to start, but it's one of the hardest to maintain. If your edtech...
Dec 31, 20204 min
2021 Marketing Trends for the Fastest Growing EdTech Companies
2020 was the year that catapulted the edtech industry to the forefront. From record-breaking investments to spikes in user adoption to...
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