Blog:
Education Marketing Tips 

Key Takeaways: Effective edtech marketing leadership means aligning people, partners, and processes around clear business goals, not just managing daily tasks. A strong marketing team blends collaboration, clarity, and accountability to stay consistent through long education sales cycles. Moving from reactive to strategic marketing requires intentional leadership, continuous learning, and space for reflection and growth. As marketing teams expand and expectations increase, le

Key Takeaways: Edtech marketing isn’t just about generating leads. Marketing should actively support every stage of the customer journey,...

Key Takeaways AI boosts productivity for small marketing teams by handling time-consuming tasks, freeing up time for strategy, research,...

Key Takeaways Define a highly specific target audience. Move beyond general terms like “teachers.” Focus on distinct personas to ensure...

Key Takeaways Busy doesn’t always mean effective. Small education marketing teams often spend hours on last-minute content, shifting...

Key Takeaways Marketing evolves with your company. In the Fundamental  stage, marketing is lean and agile, often led by founders or...

If you're ready to take your edtech company to the next step and grow it, congrats! Your years of creating your product, building...

Marketing an edtech product to a college takes time and effort. Colleges are large and have ecosystems within them, especially at...

It can be frustrating for a company leader investing in marketing not to see marketing efforts contributing to business goals....

Marketing an educational product or service to parents opens numerous avenues for acquiring customers and increasing revenue. In...

Getting it right when marketing to schools and teachers is critical, especially when your business is new and has yet to build up a...

Your website is your company's most important marketing asset. It's your front-line salesperson. When people hear about your company,...

Key Takeaways A Fractional CMO delivers C‑level marketing leadership on a part‑time basis. They collaborate with founders or CEOs to...

Standard B2B marketing strategies don't all work when marketing in the education sector. There are many considerations unique to...

Key Takeaways Segment by teacher type. Recognize the distinctions between grade levels (elementary, middle, high school) and subject...

You've spent years building an awesome edtech product, have a user base, and are ready to invest in marketing to get the word out and...

Key Takeaways Start with your existing network and real user feedback. Offer free trials or demos to parents in your circle to gather...

Key Takeaways Educators are extremely busy—be precise and relevant. Time-strapped teachers and administrators scan marketing quickly....

Determining how to market to schools involves knowing what to say to be relevant and catch educators' attention, plus finding where to...

Most founders wonder how edtech companies generate leads, but lead generation is much more than collecting a bunch of email addresses....