Blog:
Education Marketing Tips 

Some people think marketing is a lot of fun (like us!), but it's not for everyone. Unless they come from a background related to...

If you're ready to take your edtech company to the next step and grow it, congrats! Your years of creating your product, building...

Marketing an edtech product to a college takes time and effort. Colleges are large and have ecosystems within them, especially at...

It can be frustrating for a company leader investing in marketing not to see marketing efforts contributing to business goals....

Marketing an educational product or service to parents opens numerous avenues for acquiring customers and increasing revenue. In...

Getting it right when marketing to schools and teachers is critical, especially when your business is new and has yet to build up a...

Your website is your company's most important marketing asset. It's your front-line salesperson. When people hear about your company,...

Are you a business owner wondering, "what is a fractional CMO?" A fractional CMO (Chief Marketing Officer) is a strategic partner for...

Standard B2B marketing strategies don't all work when marketing in the education sector. There are many considerations unique to...

Reaching teachers is both critical and complex for any education company. Teachers or their students and parents are usually the primary...

You've spent years building an awesome edtech product, have a user base, and are ready to invest in marketing to get the word out and...

Marketing to parents can be challenging. They buy a lot for their kids, but they also have many options and can be easily distracted when...

Marketing an educational product or service to a school is fulfilling, knowing that you're promoting something that will help schools,...

Determining how to market to schools involves knowing what to say to be relevant and catch educators' attention, plus finding where to...

Most founders wonder how edtech companies generate leads, but lead generation is much more than collecting a bunch of email addresses....

Marketing in edtech is different from other industries. Purchasing an educational product is an emotional decision for most people,...

How do you market an edtech company? There are many ways to market an edtech company. Creating content, running paid search ads, and...

Social media is one of the easiest marketing channels for a company to start, but it's one of the hardest to maintain. If your edtech...

2020 was the year that catapulted the edtech industry to the forefront. From record-breaking investments to spikes in user adoption to...