A Guide to Edtech Product Marketing
You've spent years building an awesome edtech product, have a user base, and are ready to invest in marketing to get the word out and...
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Blog: Education Marketing Tips
Kristen
- May 11
- 5 min
How To Sell Edtech Products to Parents
Marketing to parents can be challenging. They buy a lot for their kids, but they also have many options and can be easily distracted when...
Kristen
- Jan 31
- 3 min
3 Marketing Challenges for Education Companies
Marketing an educational product or service to a school is fulfilling, knowing that you're promoting something that will help schools,...
Kristen
- Dec 29, 2022
- 4 min
How to Market to Schools
Determining how to market to schools involves knowing what to say to be relevant and catch educators' attention, plus finding where to...
Kristen
- Jun 7, 2022
- 4 min
How Do Edtech Companies Generate Leads?
Most founders wonder how edtech companies generate leads, but lead generation is much more than collecting a bunch of email addresses....
Kristen
- May 11, 2022
- 6 min
Top 3 Proven Marketing Strategies for Edtech Companies
Marketing in edtech is different from other industries. Purchasing an educational product is an emotional decision for most people,...
Kristen
- Mar 2, 2022
- 2 min
The Best EdTech Marketing Strategy is Full-Funnel Marketing
How do you market an edtech company? There are many ways to market an edtech company. Creating content, running paid search ads, and...
Kristen
- Oct 26, 2021
- 2 min
Why It's Ok if Your EdTech Company Isn't on Social Media
Social media is one of the easiest marketing channels for a company to start, but it's one of the hardest to maintain. If your edtech...
Kristen
- Dec 31, 2020
- 4 min
2021 Marketing Trends for the Fastest Growing EdTech Companies
2020 was the year that catapulted the edtech industry to the forefront. From record-breaking investments to spikes in user adoption to...
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