Ways Small Education Marketing Teams Use AI

Key Takeaways

• AI boosts productivity for small marketing teams by handling time-consuming tasks, freeing up time for strategy, research, and planning.

• Education marketers are using AI across key functions, from research and content creation to email, data analysis, and troubleshooting.

• Custom GPTs offer tailored support for education companies and colleges, enabling teams to produce brand-aligned content and streamline workflows.

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What makes marketing fun (for those of us who work in it) is that it's constantly evolving and there's always something new to learn. Most of the changes come from advances in technology. Twenty years ago, social media had just started, and Google Ads were in their early stages. Now, AI is changing the game again. Like any new technology, AI is transforming how education marketers work and how our target audiences access information.

If your education company or higher ed institution has a small marketing team, AI is a technology to use to your advantage. By offloading time-consuming tactical work to AI, the team can be more productive and focus their time on planning ahead, conducting research, and thinking strategically.

We've compiled some examples of how marketing teams at education organizations are using AI. If your marketing team has other creative ways to use AI, we'd love to hear about them and add them to this list. Email us at connect@wisemarketingstrategy.com.

Research

Summarize lengthy curriculum frameworks or federal or state Department of Education policies to help develop marketing campaigns. - ChatGPT

Data Analysis

Help craft insights from data and develop ways to visualize data for presentations. - ChatGPT

Content Marketing

Transform customer interview notes into a case study or blog. Use AI to develop compelling story angles and narratives. - ChatGPT

Writing emails and social media posts that are personalized to the organization's brand and target audience. - Custom GPT

Translate content into other languages. - DeepL

Email

Lead generation tool for finding email addresses and downloading a list for upload to the CRM for the sales team. - Custom GPT

Visuals

Develop images for blog posts. - ChatGPT

Create presentations that meet the organization's brand guidelines. - Gamma

MarTech Troubleshooting

Get help with processes or errors in marketing automation tools and CRMs. - Claude

Interested in the Custom GPT ideas mentioned here? Wise Marketing Strategy builds custom GPTs specifically for education companies. Reach out to us to get started.