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Education Marketing Tips
Get insider tips for marketing for education companies and colleges. Sent monthly.



How Colleges Can Use Data to Improve Enrollment Marketing: 7 Practical Tips
Key Takeaways Link enrollment metrics directly to institutional revenue so marketing prioritizes programs that drive the most financial...

Kristen Johnson
Sep 74 min read


Ways Small Education Marketing Teams Use AI
Key Takeaways AI boosts productivity for small marketing teams by handling time-consuming tasks, freeing up time for strategy, research,...

Kristen Johnson
Jul 282 min read


Higher Education Digital Marketing Tips Across the Enrollment Funnel
Key Takeaways Use a diversified digital strategy to engage students across every stage of the enrollment funnel. From awareness to...

Kristen Johnson
Dec 30, 20244 min read


Enrollment Marketing Strategies for Small Marketing Teams
Key Takeaways Prioritize high-impact tactics based on available time and skills. Small education marketing teams should prioritize...

Kristen Johnson
Jul 12, 20245 min read


How to Promote Adult Education Programs: 10 Ideas
Key Takeaways Tailor messaging to specific adult learner personas. Start by identifying who your adult learners are, like what they need,...

Kristen Johnson
Apr 23, 20244 min read


What is a Fractional CMO?
Key Takeaways A Fractional CMO delivers C‑level marketing leadership on a part‑time basis. They collaborate with founders or CEOs to...

Kristen Johnson
Nov 29, 20232 min read


Higher Ed Marketing Trends to Get Ahead in 2024
The higher education industry will continue to navigate headwinds through 2024. Inflation, the perception of the diminishing value of...

Kristen Johnson
Oct 27, 20233 min read


How to Create Higher Education Marketing Strategies: 5 Steps
Higher education has been impacted by many macro events that affect enrollment, which has brought challenges for higher ed marketing...

Kristen Johnson
Mar 30, 20235 min read


Marketing Strategies for the Higher Education Enrollment Funnel
For prospective students, the path to deciding where to go to college is lengthy, and your marketing strategies must reach people at...

Kristen Johnson
Oct 29, 20225 min read


Why Branding for Universities is Important for Enrollment
Key Takeaways Your university’s brand is much more than a logo—it’s the emotional connection that influences enrollment decisions. Strong...

Kristen Johnson
Sep 29, 20224 min read


Are Videos in Your Enrollment Marketing Strategy?
As a consumer browsing through social media or searching on YouTube, don't you love watching a video? It catches your eye, most times you...

Kristen Johnson
Sep 8, 20202 min read
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