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Education Marketing Tips

Get insider tips for marketing for education companies and colleges. Sent monthly.

Mar 5, 20224 min read

The Difference Between Strategic and Tactical Marketing: Podcast Episode #1

Full Transcript: In this episode, we're going to talk about strategic marketing versus tactical marketing. If you don't know what that...

Mar 2, 20222 min read

The Best EdTech Marketing Strategy is Full-Funnel Marketing

How do you market an edtech company? There are many ways to market an edtech company. Creating content, running paid search ads, and...

Jan 17, 20223 min read

How Education Companies Use Storytelling for Content Marketing

Last week I was scouring Pinterest for activities to keep a quarantined preschooler busy. I found an activity where you tape letters to a...

Dec 28, 20213 min read

3 Marketing Tips for Education Companies in 2022

As we enter the second half of another school year with COVID-19 and its variants, educators and administrators need help addressing a...

Nov 28, 20213 min read

Should I Hire a Marketing Agency?

Marketing agencies are great partners to a growing company, but how do you know if you are ready to hire a marketing agency? Business...

Oct 26, 20212 min read

Why It's Ok if Your EdTech Company Isn't on Social Media

Social media is one of the easiest marketing channels for a company to start, but it's one of the hardest to maintain. If your edtech...

Sep 18, 20213 min read

How to Structure a Marketing Team for Your Small Business

Overview How to structure a marketing team Phase 1 marketing team Phase 2 marketing team Phase 3 marketing team How can a fractional CMO...

Sep 8, 20214 min read

What is a Marketing Stack? And Does My Small Business Need It?

Overview What is a marketing stack? Does my company need a marketing stack? How will a marketing stack help my company? How do I build my...

Aug 15, 20215 min read

Why Do Marketing Campaigns Fail?

Overview Why do marketing campaigns fail? Clarity Campaign Customer Consistency Why do marketing campaigns fail? Whether you're a new or...

Jul 3, 20216 min read

2 Things Businesses Need to Attract the Right Customers: Buyer Personas and Messaging

Overview Brand, Product, Customer Alignment Target Audience Ideal Customer Profile Buyer Persona Buyer Persona with Buying Insights...

Jun 25, 20213 min read

7 B2B Blog Post Ideas for Education Companies

Every B2B education company needs a blog as part of its content marketing program. A blog provides companies with an outlet for telling...

May 17, 20214 min read

How a Value Proposition for Your Training Company Will Get You More Clients

If you went to a grocery store and saw these two signs above a basket of apples, which would entice you more to buy? 1. Satisfy your...

Apr 30, 20214 min read

Marketing Automation for Education Companies: Where to Start

Marketing automation is the most under-utilized technology for growing education companies. If you have a CRM and a way to mass email...

Mar 23, 20218 min read

Why Your Company Needs Education Marketing Strategies: a Masterclass

The education market is a growing industry, accelerated by the unprecedented adoption of technology since 2020. Technology has impacted...

Feb 21, 20213 min read

Why Aren’t They Responding to My Emails?

Last week, people from different education companies asked me this question: “why aren’t they responding to my emails?” They had been...

Feb 16, 20213 min read

Fractional CMO, Marketing Agency, Marketing Consultant - Which One is Right for Your B2B Business?

If your business needs help with B2B marketing, the good news is there are many people and companies that can help you! The bad news is,...

Feb 3, 20212 min read

8 Ways Covid-19 Has Impacted K-12 Educators

School will not be the same as it was a year ago. Covid-19 has made long-lasting impacts on how K-12 administrators and instructors...

Jan 24, 20215 min read

A Guide to Branding a Small Business in 2021

Branding is more than just a logo. Some well-known brands announced new logos at the start of 2021 and those logos were just one part of...

Jan 18, 20213 min read

Burger King or General Motors: Which Rebrand is Better?

In the past few weeks, some well-known companies have announced updates to their logos, including Burger King and General Motors. At the...

Dec 31, 20204 min read

2021 Marketing Trends for the Fastest Growing EdTech Companies

2020 was the year that catapulted the edtech industry to the forefront. From record-breaking investments to spikes in user adoption to...

Blog: Education Marketing Tips

Blog:
Education Marketing Tips