The Difference Between Strategic and Tactical Marketing: Podcast Episode #1
Full Transcript: In this episode, we're going to talk about strategic marketing versus tactical marketing. If you don't know what that...
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Blog: Education Marketing Tips
Kristen
- Mar 2
- 2 min
The Best EdTech Marketing Strategy is Full-Funnel Marketing
How do you market an edtech company? There are many ways to market an edtech company. Creating content, running paid search ads, and...
Kristen
- Feb 23
- 2 min
5 Ideas for Marketing to Teachers
Marketing to teachers can be challenging because they are incredibly busy people, but it can be done! When planning your marketing...
Kristen
- Jan 17
- 3 min
How Education Companies Use Storytelling for Content Marketing
Last week I was scouring Pinterest for activities to keep a quarantined preschooler busy. I found an activity where you tape letters to a...
Kristen
- Dec 28, 2021
- 3 min
3 Marketing Tips for Education Companies in 2022
As we enter the second half of another school year with COVID-19 and its variants, educators and administrators need help addressing a...
Kristen
- Nov 28, 2021
- 3 min
Should I Hire a Marketing Agency?
Marketing agencies are great partners to a growing company, but how do you know if you are ready to hire a marketing agency? Business...
Kristen
- Oct 26, 2021
- 2 min
Why It's Ok if Your EdTech Company Isn't on Social Media
Social media is one of the easiest marketing channels for a company to start, but it's one of the hardest to maintain. If your edtech...
Kristen
- Sep 18, 2021
- 3 min
How to Structure a Marketing Team for Your Small Business
Overview How to structure a marketing team Phase 1 marketing team Phase 2 marketing team Phase 3 marketing team How can a fractional CMO...
Kristen
- Sep 8, 2021
- 4 min
What is a Marketing Stack? And Does My Small Business Need It?
Overview What is a marketing stack? Does my company need a marketing stack? How will a marketing stack help my company? How do I build my...
Kristen
- Aug 15, 2021
- 5 min
Why Do Marketing Campaigns Fail?
Overview Why do marketing campaigns fail? Clarity Campaign Customer Consistency Why do marketing campaigns fail? Whether you're a new or...
Kristen
- Jul 3, 2021
- 6 min
2 Things Businesses Need to Attract the Right Customers: Buyer Personas and Messaging
Overview Brand, Product, Customer Alignment Target Audience Ideal Customer Profile Buyer Persona Buyer Persona with Buying Insights...
Kristen
- Jun 25, 2021
- 2 min
7 B2B Blog Post Ideas for Education Companies
Every B2B education company needs a blog as part of its content marketing program. A blog provides companies with an outlet for telling...
Kristen
- May 17, 2021
- 4 min
How a Value Proposition for Your Training Company Will Get You More Clients
If you went to a grocery store and saw these two signs above a basket of apples, which would entice you more to buy? 1. Satisfy your...
Kristen
- Apr 30, 2021
- 4 min
Marketing Automation for Education Companies: Where to Start
Marketing automation is the most under-utilized technology for growing education companies. If you have a CRM and a way to mass email...
Kristen
- Mar 23, 2021
- 8 min
Why Your Company Needs Education Marketing Strategies: a Masterclass
The education market is a growing industry, accelerated by the unprecedented adoption of technology since 2020. Technology has impacted...
Kristen
- Feb 21, 2021
- 3 min
Why Aren’t They Responding to My Emails?
Last week, people from different education companies asked me this question: “why aren’t they responding to my emails?” They had been...
Kristen
- Feb 16, 2021
- 3 min
Fractional CMO, Marketing Agency, Marketing Consultant - Which One is Right for Your B2B Business?
If your business needs help with B2B marketing, the good news is there are many people and companies that can help you! The bad news is,...
Kristen
- Feb 3, 2021
- 2 min
8 Ways Covid-19 Has Impacted K-12 Educators
School will not be the same as it was a year ago. Covid-19 has made long-lasting impacts on how K-12 administrators and instructors...
Kristen
- Jan 24, 2021
- 5 min
A Guide to Branding a Small Business in 2021
Branding is more than just a logo. Some well-known brands announced new logos at the start of 2021 and those logos were just one part of...
Kristen
- Jan 18, 2021
- 3 min
Burger King or General Motors: Which Rebrand is Better?
In the past few weeks, some well-known companies have announced updates to their logos, including Burger King and General Motors. At the...