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Education Marketing Tips
Get insider tips for marketing for education companies and colleges. Sent monthly.



How to Create Higher Education Marketing Strategies: 5 Steps
Higher education has been impacted by many macro events that affect enrollment, which has brought challenges for higher ed marketing...

Kristen Johnson
Mar 30, 20235 min read


3 Marketing Challenges for Education Companies
Key Takeaways Educators are extremely busy—be precise and relevant. Time-strapped teachers and administrators scan marketing quickly....

Kristen Johnson
Jan 31, 20234 min read


How to Market to Schools
Determining how to market to schools involves knowing what to say to be relevant and catch educators' attention, plus finding where to...

Kristen Johnson
Dec 29, 20224 min read


5 Steps to Marketing Analytics for Education Companies
Companies frequently skip a critical step in marketing planning: measurement. Evaluating how your marketing is performing is vital to...

Kristen Johnson
Nov 23, 20225 min read


Marketing Strategies for the Higher Education Enrollment Funnel
For prospective students, the path to deciding where to go to college is lengthy, and your marketing strategies must reach people at...

Kristen Johnson
Oct 29, 20225 min read


Why Branding for Universities is Important for Enrollment
Key Takeaways Your university’s brand is much more than a logo—it’s the emotional connection that influences enrollment decisions. Strong...

Kristen Johnson
Sep 29, 20224 min read


Integrated Marketing Campaigns for Education Companies: A Planning Guide
Marketing campaigns for education companies are the heart of marketing and what people usually refer to when referencing marketing....

Kristen Johnson
Aug 28, 20225 min read


Email Marketing for Education Companies: Tips for Getting Started
You invest a lot in acquiring new customers or leads. How do you stay in touch with them and keep them as customers? Email marketing for...

Kristen Johnson
Jul 11, 20226 min read


How Do Edtech Companies Generate Leads?
Most founders wonder how edtech companies generate leads, but lead generation is much more than collecting a bunch of email addresses....

Kristen Johnson
Jun 7, 20225 min read


A Guide to Content Marketing for Education Companies
It can be a challenge to figure out the best marketing strategy for your education company. Where do you focus your resources? What will...

Kristen Johnson
May 30, 20226 min read


Social Media Tips for Edtech Startups: Podcast Episode #12
Full Transcript: When social media first came out around ten to 15 years ago, I was working at an advertising agency and my job was...

Kristen Johnson
May 26, 20224 min read


A Marketing Strategy Example for an Education Company: Podcast Episode #11
Full Transcript: When you start thinking about marketing for your education company, it's really common to jump right into what are the...

Kristen Johnson
May 17, 20224 min read


Top 3 Proven Marketing Strategies for Edtech Companies
Marketing in edtech is different from other industries. Purchasing an educational product is an emotional decision for most people,...

Kristen Johnson
May 11, 20226 min read


Buyer Persona Benefits: Podcast Episode #10
Full Transcript: In this episode, I'm going to talk about buyer personas and more specifically what the benefits are of buyer personas...

Kristen Johnson
May 10, 20224 min read


Creating a Marketing Plan for Education Companies with Full-Funnel Marketing: Podcast Episode #9
Full Transcript: In an earlier episode, I talked about the consumer journey and I'm just going to briefly recap that before I get into...

Kristen Johnson
May 3, 20224 min read


What is a Value Proposition? Podcast Episode #8
Full Transcript: One thing to think about in your marketing is how people shop and what they're thinking about when they are buying...

Kristen Johnson
Apr 26, 20224 min read


How to Write Effective Emails to Schools and Universities: Podcast Episode #7
Full Transcript: Email is an effective marketing platform, especially when you're trying to reach educators at schools and universities....

Kristen Johnson
Apr 19, 20227 min read


How a Fractional CMO Helps Sales Teams Sell to Schools
Anyone in the industry knows that education sales is different than typical B2B sales. The process to sell to schools varies based on...

Kristen Johnson
Apr 18, 20223 min read


What is Marketing Automation and Why is Marketing Automation Important? Podcast Episode #6
Full Transcript: There's one piece of marketing technology that will make a huge difference for your company and that is called marketing...

Kristen Johnson
Apr 12, 20223 min read


What Is The Consumer Journey? Podcast Episode #5
Full Transcript: Think about the last time you bought something that costs more than $100. Was it an impulse buy or did you do some...

Kristen Johnson
Apr 5, 20224 min read
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