Blog:
Education Marketing Tips 

Higher education has been impacted by many macro events that affect enrollment, which has brought challenges for higher ed marketing...

Key Takeaways Educators are extremely busy—be precise and relevant. Time-strapped teachers and administrators scan marketing quickly....

Determining how to market to schools involves knowing what to say to be relevant and catch educators' attention, plus finding where to...

Companies frequently skip a critical step in marketing planning: measurement. Evaluating how your marketing is performing is vital to...

For prospective students, the path to deciding where to go to college is lengthy, and your marketing strategies must reach people at...

Key Takeaways Your university’s brand is much more than a logo—it’s the emotional connection that influences enrollment decisions. Strong...

Marketing campaigns for education companies are the heart of marketing and what people usually refer to when referencing marketing....

You invest a lot in acquiring new customers or leads. How do you stay in touch with them and keep them as customers? Email marketing for...

Most founders wonder how edtech companies generate leads, but lead generation is much more than collecting a bunch of email addresses....

It can be a challenge to figure out the best marketing strategy for your education company. Where do you focus your resources? What will...

Full Transcript: When social media first came out around ten to 15 years ago, I was working at an advertising agency and my job was...

Full Transcript: When you start thinking about marketing for your education company, it's really common to jump right into what are the...

Marketing in edtech is different from other industries. Purchasing an educational product is an emotional decision for most people,...

Full Transcript: In this episode, I'm going to talk about buyer personas and more specifically what the benefits are of buyer personas...

Full Transcript: In an earlier episode, I talked about the consumer journey and I'm just going to briefly recap that before I get into...

Full Transcript: One thing to think about in your marketing is how people shop and what they're thinking about when they are buying...

Full Transcript: Email is an effective marketing platform, especially when you're trying to reach educators at schools and universities....

Anyone in the industry knows that education sales is different than typical B2B sales. The process to sell to schools varies based on...

Full Transcript: There's one piece of marketing technology that will make a huge difference for your company and that is called marketing...

Full Transcript: Think about the last time you bought something that costs more than $100. Was it an impulse buy or did you do some...