Blog:
Education Marketing Tips

Get insider tips for marketing for education companies and colleges. Sent monthly.

Sep 29, 20224 min read

Why Branding for Universities is Important for Enrollment

There have been countless news headlines about drops in higher ed enrollment, but there are also encouraging reports about colleges...

Aug 28, 20225 min read

Integrated Marketing Campaigns for Education Companies: A Planning Guide

Marketing campaigns for education companies are the heart of marketing and what people usually refer to when referencing marketing....

Jul 11, 20226 min read

Email Marketing for Education Companies: Tips for Getting Started

You invest a lot in acquiring new customers or leads. How do you stay in touch with them and keep them as customers? Email marketing for...

Jun 7, 20224 min read

How Do Edtech Companies Generate Leads?

Most founders wonder how edtech companies generate leads, but lead generation is much more than collecting a bunch of email addresses....

May 30, 20226 min read

A Guide to Content Marketing for Education Companies

It can be a challenge to figure out the best marketing strategy for your education company. Where do you focus your resources? What will...

May 26, 20224 min read

Social Media Tips for Edtech Startups: Podcast Episode #12

Full Transcript: When social media first came out around ten to 15 years ago, I was working at an advertising agency and my job was...

May 17, 20224 min read

A Marketing Strategy Example for an Education Company: Podcast Episode #11

Full Transcript: When you start thinking about marketing for your education company, it's really common to jump right into what are the...

May 11, 20226 min read

Top 3 Proven Marketing Strategies for Edtech Companies

Marketing in edtech is different from other industries. Purchasing an educational product is an emotional decision for most people,...

May 10, 20224 min read

Buyer Persona Benefits: Podcast Episode #10

Full Transcript: In this episode, I'm going to talk about buyer personas and more specifically what the benefits are of buyer personas...

May 3, 20224 min read

Creating a Marketing Plan for Education Companies with Full-Funnel Marketing: Podcast Episode #9

Full Transcript: In an earlier episode, I talked about the consumer journey and I'm just going to briefly recap that before I get into...

Apr 26, 20224 min read

What is a Value Proposition? Podcast Episode #8

Full Transcript: One thing to think about in your marketing is how people shop and what they're thinking about when they are buying...

Apr 19, 20227 min read

How to Write Effective Emails to Schools and Universities: Podcast Episode #7

Full Transcript: Email is an effective marketing platform, especially when you're trying to reach educators at schools and universities....

Apr 18, 20223 min read

How a Fractional CMO Helps Sales Teams Sell to Schools

Anyone in the industry knows that education sales is different than typical B2B sales. The process to sell to schools varies based on...

Apr 12, 20223 min read

What is Marketing Automation and Why is Marketing Automation Important? Podcast Episode #6

Full Transcript: There's one piece of marketing technology that will make a huge difference for your company and that is called marketing...

Apr 5, 20224 min read

What Is The Consumer Journey? Podcast Episode #5

Full Transcript: Think about the last time you bought something that costs more than $100. Was it an impulse buy or did you do some...

Apr 4, 20222 min read

What To Do for Teacher Appreciation Week as an Education Company

As frontline workers for the past three school years, teachers deserve immense amounts of appreciation every day. However, Teacher's...

Apr 1, 20225 min read

How to Build a Brand for Your Education Company: Podcast Episode #4

Full Transcript: Are there brands that you buy from over others, even if it costs more? Or maybe you go out of your way to buy, like you...

Mar 23, 20224 min read

Marketing Strategies for Online Courses: Podcast Episode #3

Full Transcript: Online courses have been really popular from the big providers like Coursera to individuals who are creating courses as...

Mar 20, 20223 min read

Marketing Plan for a Training Company: What to Include

Do you know that B2B buyers spend only 17% of their buying journey meeting with potential vendors? The majority of their time is spent...

Mar 15, 20224 min read

Marketing Strategies for Customer Retention: Podcast Episode #2

Full Transcript: Acquiring new customers, generating leads. Those are always primary marketing goals for small businesses and that is...

Blog: Education Marketing Tips

Blog:
Education Marketing Tips