Blog:
Marketing Strategy Tips for Small Businesses and Non-Profits

You've spent years building an awesome edtech product, have a user base, and are ready to invest in marketing to get the word out and...

Key Takeaways Start with your existing network and real user feedback. Offer free trials or demos to parents in your circle to gather...

Key Takeaways Educators are extremely busy—be precise and relevant. Time-strapped teachers and administrators scan marketing quickly....

Determining how to market to schools involves knowing what to say to be relevant and catch educators' attention, plus finding where to...

Companies frequently skip a critical step in marketing planning: measurement. Evaluating how your marketing is performing is vital to...

For prospective students, the path to deciding where to go to college is lengthy, and your marketing strategies must reach people at...

Key Takeaways Your university’s brand is much more than a logo—it’s the emotional connection that influences enrollment decisions. Strong...

Marketing campaigns for education companies are the heart of marketing and what people usually refer to when referencing marketing....

You invest a lot in acquiring new customers or leads. How do you stay in touch with them and keep them as customers? Email marketing for...

Most founders wonder how edtech companies generate leads, but lead generation is much more than collecting a bunch of email addresses....

It can be a challenge to figure out the best marketing strategy for your education company. Where do you focus your resources? What will...

Marketing in edtech is different from other industries. Purchasing an educational product is an emotional decision for most people,...

Anyone in the industry knows that education sales is different than typical B2B sales. The process to sell to schools varies based on...

As frontline workers for the past three school years, teachers deserve immense amounts of appreciation every day. However, Teacher's...

Do you know that B2B buyers spend only 17% of their buying journey meeting with potential vendors? The majority of their time is spent...

How do you market an edtech company? There are many ways to market an edtech company. Creating content, running paid search ads, and...

Last week I was scouring Pinterest for activities to keep a quarantined preschooler busy. I found an activity where you tape letters to a...

As we enter the second half of another school year with COVID-19 and its variants, educators and administrators need help addressing a...

Social media is one of the easiest marketing channels for a company to start, but it's one of the hardest to maintain. If your edtech...

Overview How to structure a marketing team Phase 1 marketing team Phase 2 marketing team Phase 3 marketing team How can a fractional...