Kristen6 days ago6 minTop 3 Proven Marketing Strategies for Edtech CompaniesMarketing in edtech is different from other industries. Purchasing an educational product is an emotional decision for most people,...
KristenApr 192 minHow a Fractional CMO Helps Sales Teams Sell to SchoolsAnyone in the industry knows that education sales is different than typical B2B sales. The process to sell to schools varies based on...
KristenApr 42 minWhat To Do for Teacher Appreciation Week as an Education CompanyAs frontline workers for the past three school years, teachers deserve immense amounts of appreciation every day. However, Teacher's...
KristenMar 213 minMarketing Plan for a Training Company: What to IncludeDo you know that B2B buyers spend only 17% of their buying journey meeting with potential vendors? The majority of their time is spent...
KristenMar 22 minThe Best EdTech Marketing Strategy is Full-Funnel MarketingHow do you market an edtech company? There are many ways to market an edtech company. Creating content, running paid search ads, and...
KristenFeb 242 min5 Ideas for Marketing to TeachersMarketing to teachers can be challenging because they are incredibly busy people, but it can be done! When planning your marketing...
KristenJan 173 minHow Education Companies Use Storytelling for Content Marketing Last week I was scouring Pinterest for activities to keep a quarantined preschooler busy. I found an activity where you tape letters to a...
KristenDec 29, 20213 min3 Marketing Tips for Education Companies in 2022As we enter the second half of another school year with COVID-19 and its variants, educators and administrators need help addressing a...
KristenOct 26, 20212 minWhy It's Ok if Your EdTech Company Isn't on Social MediaSocial media is one of the easiest marketing channels for a company to start, but it's one of the hardest to maintain. If your edtech...
KristenSep 18, 20213 minHow to Structure a Marketing Team for Your Small BusinessOverview How to structure a marketing team Phase 1 marketing team Phase 2 marketing team Phase 3 marketing team How can a fractional CMO...
KristenSep 8, 20214 minWhat is a Marketing Stack? And Does My Small Business Need It?Overview What is a marketing stack? Does my company need a marketing stack? How will a marketing stack help my company? How do I build my...
KristenAug 16, 20215 minWhy Do Marketing Campaigns Fail?Overview Why do marketing campaigns fail? Clarity Campaign Customer Consistency Why do marketing campaigns fail? Whether you're a new or...
KristenJul 3, 20216 min2 Things Businesses Need to Attract the Right Customers: Buyer Personas and MessagingOverview Brand, Product, Customer Alignment Target Audience Ideal Customer Profile Buyer Persona Buyer Persona with Buying Insights...
KristenJun 25, 20212 min7 B2B Blog Post Ideas for Education CompaniesEvery B2B education company needs a blog as part of its content marketing program. A blog provides companies with an outlet for telling...
KristenMay 18, 20214 minHow a Value Proposition for Your Training Company Will Get You More ClientsIf you went to a grocery store and saw these two signs above a basket of apples, which would entice you more to buy? 1. Satisfy your...
KristenApr 30, 20214 minMarketing Automation for Education Companies: Where to StartMarketing automation is the most under-utilized technology for growing education companies. If you have a CRM and a way to mass email...
KristenMar 24, 20218 minWhy Your Company Needs Education Marketing Strategies: a Masterclass The education market is a growing industry, accelerated by the unprecedented adoption of technology since 2020. Technology has impacted...
KristenFeb 22, 20213 minWhy Aren’t They Responding to My Emails?Last week, people from different education companies asked me this question: “why aren’t they responding to my emails?” They had been...
KristenJan 25, 20215 minA Guide to Branding a Small Business in 2021Branding is more than just a logo. Some well-known brands announced new logos at the start of 2021 and those logos were just one part of...
KristenJan 18, 20213 minBurger King or General Motors: Which Rebrand is Better?In the past few weeks, some well-known companies have announced updates to their logos, including Burger King and General Motors. At the...