Marketing Strategy

Sep 29
2 min

Please Listen to Your Customers

When you are the founder and creator of a company or have worked at a company for a long time, you know everything about your product or ...

What is Your Marketing Approach for Growth?

Kristen

Sep 21
2 min

What is Your Marketing Approach for Growth?

"How Fast Should You Grow?", an article in the current issue of Entrepreneur Magazine talks about SpotHero, a parking company that has ra...

Kristen

Sep 10
1 min

Get a Customer Profile of a Learning and Development Professional

If you are selling to someone working in a Learning and Development role, understanding them in a way that allows you to explain how your...

Are Videos in Your Enrollment Marketing Strategy?

Kristen

Sep 8
2 min

Are Videos in Your Enrollment Marketing Strategy?

As a consumer browsing through social media or searching on YouTube, don't you love watching a video? It catches your eye, most times you...

How to Offset Melt from the Incoming 2020 Class

Kristen

Aug 31
2 min

How to Offset Melt from the Incoming 2020 Class

For the newest 2020 undergraduate class, there was a 6% increase in students choosing to attend an in-state public institution, according...

Kristen

Aug 27
2 min

How to Write a Good Creative Brief

Recently, I was trying to explain to people who didn't work in marketing the project I was working on, which was writing a creative brief...

Online Education Providers Need This Marketing Strategy Right Now

Kristen

Aug 26
2 min

Online Education Providers Need This Marketing Strategy Right Now

The elearning industry has been growing for the past two decades. Before the pandemic it was estimated that the industry would grow 8% wo...

Is Your Marketing Strategic or Tactical?

Kristen

Aug 26
2 min

Is Your Marketing Strategic or Tactical?

This is embarrassing to admit given the work I'm in today, but when I was interviewing for my first job out of college, there is one ques...

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