Education Marketing Tips for Growing Businesses

Jan 18
3 min

Burger King or General Motors: Which Rebrand is Better?

In the past few weeks, some well-known companies have announced updates to their logos, including Burger King and General Motors. At the...

2021 Marketing Trends for the Fastest Growing EdTech Companies

Kristen

Dec 31, 2020
4 min

2021 Marketing Trends for the Fastest Growing EdTech Companies

2020 was the year that catapulted the edtech industry to the forefront. From record-breaking investments to spikes in user adoption to...

Kristen

Nov 22, 2020
2 min

Why Marketers Need to Show Humanity

I was on Twitter earlier today and as I scanned through the feed, tweet after tweet were about the rise in covid cases, the “second...

Kristen

Sep 29, 2020
2 min

Please Listen to Your Customers

When you are the founder and creator of a company or have worked at a company for a long time, you know everything about your product or...

What is Your Marketing Approach for Business Growth?

Kristen

Sep 21, 2020
2 min

What is Your Marketing Approach for Business Growth?

"How Fast Should You Grow?", an article in Entrepreneur Magazine talks about SpotHero, a parking company that raised $118 million....

Are Videos in Your Enrollment Marketing Strategy?

Kristen

Sep 8, 2020
2 min

Are Videos in Your Enrollment Marketing Strategy?

As a consumer browsing through social media or searching on YouTube, don't you love watching a video? It catches your eye, most times you...

How to Offset Melt from the Incoming 2020 Class

Kristen

Aug 31, 2020
2 min

How to Offset Melt from the Incoming 2020 Class

For the newest 2020 undergraduate class, there was a 6% increase in students choosing to attend an in-state public institution, according...

Kristen

Aug 27, 2020
2 min

How to Write a Good Creative Brief

Recently, I was trying to explain to people who didn't work in marketing the project I was working on, which was writing a creative...

Online Education Providers Need This Marketing Strategy Right Now

Kristen

Aug 26, 2020
2 min

Online Education Providers Need This Marketing Strategy Right Now

The elearning industry has been growing for the past two decades. Before the pandemic it was estimated that the industry would grow 8%...

Is Your Marketing Strategic or Tactical?

Kristen

Aug 26, 2020
2 min

Is Your Marketing Strategic or Tactical?

Are you wondering what is the difference between tactics and strategy in marketing? It is a common question, especially for startups and...

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