Blog: Education Marketing Tips for  Small Businesses

Marketing in edtech is different from other industries. Purchasing an educational product is an emotional decision for most people,...

Anyone in the industry knows that education sales is different than typical B2B sales. The process to sell to schools varies based on...

As frontline workers for the past three school years, teachers deserve immense amounts of appreciation every day. However, Teacher's...

Do you know that B2B buyers spend only 17% of their buying journey meeting with potential vendors? The majority of their time is spent...

How do you market an edtech company? There are many ways to market an edtech company. Creating content, running paid search ads, and...

Marketing to teachers can be challenging because they are incredibly busy people, but it can be done! When planning your marketing...

Last week I was scouring Pinterest for activities to keep a quarantined preschooler busy. I found an activity where you tape letters to a...

As we enter the second half of another school year with COVID-19 and its variants, educators and administrators need help addressing a...

Social media is one of the easiest marketing channels for a company to start, but it's one of the hardest to maintain. If your edtech...

Overview How to structure a marketing team Phase 1 marketing team Phase 2 marketing team Phase 3 marketing team How can a fractional CMO...

Overview What is a marketing stack? Does my company need a marketing stack? How will a marketing stack help my company? How do I build my...

Overview Why do marketing campaigns fail? Clarity Campaign Customer Consistency Why do marketing campaigns fail? Whether you're a new or...

Overview Brand, Product, Customer Alignment Target Audience Ideal Customer Profile Buyer Persona Buyer Persona with Buying Insights...

Every B2B education company needs a blog as part of its content marketing program. A blog provides companies with an outlet for telling...

If you went to a grocery store and saw these two signs above a basket of apples, which would entice you more to buy? 1. Satisfy your...

Marketing automation is the most under-utilized technology for growing education companies. If you have a CRM and a way to mass email...

The education market is a growing industry, accelerated by the unprecedented adoption of technology since 2020. Technology has impacted...

Last week, people from different education companies asked me this question: “why aren’t they responding to my emails?” They had been...

Branding is more than just a logo. Some well-known brands announced new logos at the start of 2021 and those logos were just one part of...

In the past few weeks, some well-known companies have announced updates to their logos, including Burger King and General Motors. At the...