5 Steps to Marketing Analytics for Education Companies
Companies frequently skip a critical step in marketing planning: measurement. Evaluating how your marketing is performing is vital to...
.png)
Blog: Education Marketing Tips
Kristen
- Oct 29
- 5 min
Marketing Strategies for the Higher Education Enrollment Funnel
For prospective students, the path to deciding where to go to college is lengthy, and your marketing strategies must reach people at...
Kristen
- Sep 29
- 4 min
Why Branding for Universities is Important for Enrollment
There have been countless news headlines about drops in higher ed enrollment, but there are also encouraging reports about colleges...
Kristen
- Aug 28
- 5 min
Integrated Marketing Campaigns for Education Companies: A Planning Guide
Marketing campaigns for education companies are the heart of marketing and what people usually refer to when referencing marketing....
Kristen
- Jul 11
- 6 min
Email Marketing for Education Companies: Tips for Getting Started
You invest a lot in acquiring new customers or leads. How do you stay in touch with them and keep them as customers? Email marketing for...
Kristen
- Jun 7
- 4 min
How Do Edtech Companies Generate Leads?
Most founders wonder how edtech companies generate leads, but lead generation is much more than collecting a bunch of email addresses....
Kristen
- May 30
- 5 min
A Guide to Content Marketing for Education Companies
It can be a challenge to figure out the best marketing strategy for your education company. Where do you focus your resources? What will...
Kristen
- May 11
- 6 min
Top 3 Proven Marketing Strategies for Edtech Companies
Marketing in edtech is different from other industries. Purchasing an educational product is an emotional decision for most people,...
Kristen
- Apr 18
- 2 min
How a Fractional CMO Helps Sales Teams Sell to Schools
Anyone in the industry knows that education sales is different than typical B2B sales. The process to sell to schools varies based on...
Kristen
- Apr 4
- 2 min
What To Do for Teacher Appreciation Week as an Education Company
As frontline workers for the past three school years, teachers deserve immense amounts of appreciation every day. However, Teacher's...
Kristen
- Mar 20
- 3 min
Marketing Plan for a Training Company: What to Include
Do you know that B2B buyers spend only 17% of their buying journey meeting with potential vendors? The majority of their time is spent...
Kristen
- Mar 2
- 2 min
The Best EdTech Marketing Strategy is Full-Funnel Marketing
How do you market an edtech company? There are many ways to market an edtech company. Creating content, running paid search ads, and...
Kristen
- Feb 23
- 2 min
5 Ideas for Marketing to Teachers
Marketing to teachers can be challenging because they are incredibly busy people, but it can be done! When planning your marketing...
Kristen
- Jan 17
- 3 min
How Education Companies Use Storytelling for Content Marketing
Last week I was scouring Pinterest for activities to keep a quarantined preschooler busy. I found an activity where you tape letters to a...
Kristen
- Dec 28, 2021
- 3 min
3 Marketing Tips for Education Companies in 2022
As we enter the second half of another school year with COVID-19 and its variants, educators and administrators need help addressing a...
Kristen
- Oct 26, 2021
- 2 min
Why It's Ok if Your EdTech Company Isn't on Social Media
Social media is one of the easiest marketing channels for a company to start, but it's one of the hardest to maintain. If your edtech...
Kristen
- Sep 18, 2021
- 3 min
How to Structure a Marketing Team for Your Small Business
Overview How to structure a marketing team Phase 1 marketing team Phase 2 marketing team Phase 3 marketing team How can a fractional CMO...
Kristen
- Sep 8, 2021
- 4 min
What is a Marketing Stack? And Does My Small Business Need It?
Overview What is a marketing stack? Does my company need a marketing stack? How will a marketing stack help my company? How do I build my...
Kristen
- Aug 15, 2021
- 5 min
Why Do Marketing Campaigns Fail?
Overview Why do marketing campaigns fail? Clarity Campaign Customer Consistency Why do marketing campaigns fail? Whether you're a new or...
Kristen
- Jul 3, 2021
- 6 min
2 Things Businesses Need to Attract the Right Customers: Buyer Personas and Messaging
Overview Brand, Product, Customer Alignment Target Audience Ideal Customer Profile Buyer Persona Buyer Persona with Buying Insights...