Every B2B education company needs a blog as part of its content marketing program. A blog provides companies with an outlet for telling their story, sharing their expertise and impact. And blogs produce marketing results! Here are some compelling stats about B2B blogs:
However, many companies hesitate to start a blog or neglect to continually update it after it launches. One reason for that is that it takes time to produce the blog posts regularly and come up with new ideas.
To help you keep going, here are seven B2B blog post ideas for education companies:
1. Repurpose content
Are you spending time creating other pieces of content? Webinars, case studies, and social media posts can be turned into blog posts. For longer format content, break them down into several blog posts. For social media posts, expand on content you share that people are engaging with in social.
2. Interview your customers (and their students)
Share stories about your customers that are not as formal as a case study. Come up with a standard set of questions, interview your customers, and develop an ongoing series. If your customer uses your product to help students, see if you can interview the students too!
3. Do SEO keyword research
Look up keywords related to your product in an SEO tool (we recommend Ubersuggest). Find keywords that people are searching for that relate to your business and don’t have high competition. Looking through the keywords will inspire lots of B2B blog post ideas!
4. Feature your employees
People at your company were hired for a reason. Ask them to write blog posts about what they do at the company, how they help customers or their passion for working at an education company.
5. Address barriers to purchasing your product
Think about your buyer’s journey. What are common barriers people have to purchase your product? Write blog posts that address those head on. For example, if cost is a barrier, explain the value of your product in blog posts to justify the cost.
6. Survey your customers
What opinions do your customers have about your industry? Send out a survey to gather data and publish the results on your blog. Then, produce it into an infographic to add variety to your written blog posts.
7. Write long-form guides
Well-written blog posts that are around 2,000 words perform best. They rank high on Google and are more likely to be shared. Identify topics you are an expert in and write helpful guides that explain them. Share data or examples, and link to other posts within your blog to provide more help (and keep people on your site longer).
You don’t need to come up with new blog ideas all the time. These ideas can become series that you create into multiple blog posts, focusing on different people or angles. It also helps immensely to map out blog post themes or ideas for at least a couple of months out. This way, you dedicate time to brainstorming ideas instead of coming up with ideas on the day that you also need to write the post. Plan ahead and stay consistent, and your blog will remain current and draw customers to your site!
