Blog:
Marketing Strategy Tips for Small Businesses and Non-Profits

Key Takeaways Link enrollment metrics directly to institutional revenue so marketing prioritizes programs that drive the most financial...

Full Transcript: When social media first came out around ten to 15 years ago, I was working at an advertising agency and my job was...

Full Transcript: When you start thinking about marketing for your education company, it's really common to jump right into what are the...

Full Transcript: In this episode, I'm going to talk about buyer personas and more specifically what the benefits are of buyer personas...

Full Transcript: In an earlier episode, I talked about the consumer journey and I'm just going to briefly recap that before I get into...

Full Transcript: One thing to think about in your marketing is how people shop and what they're thinking about when they are buying...

Full Transcript: Email is an effective marketing platform, especially when you're trying to reach educators at schools and universities....

Full Transcript: There's one piece of marketing technology that will make a huge difference for your company and that is called marketing...

Full Transcript: Think about the last time you bought something that costs more than $100. Was it an impulse buy or did you do some...

Full Transcript: Are there brands that you buy from over others, even if it costs more? Or maybe you go out of your way to buy, like you...

Full Transcript: Online courses have been really popular from the big providers like Coursera to individuals who are creating courses as...

Full Transcript: Acquiring new customers, generating leads. Those are always primary marketing goals for small businesses and that is...

Full Transcript: In this episode, we're going to talk about strategic marketing versus tactical marketing. If you don't know what that...