Blog: Education Marketing Tips

Kristen

Social Media Tips for Edtech Startups: Podcast Episode #12

Full Transcript: When social media first came out around ten to 15 years ago, I was working at an advertising agency and my job was...

Kristen

A Marketing Strategy Example for an Education Company: Podcast Episode #11

Full Transcript: When you start thinking about marketing for your education company, it's really common to jump right into what are the...

Kristen

Buyer Persona Benefits: Podcast Episode #10

Full Transcript: In this episode, I'm going to talk about buyer personas and more specifically what the benefits are of buyer personas...

Kristen

Creating a Marketing Plan for Education Companies with Full-Funnel Marketing: Podcast Episode #9

Full Transcript: In an earlier episode, I talked about the consumer journey and I'm just going to briefly recap that before I get into...

Kristen

What is a Value Proposition? Podcast Episode #8

Full Transcript: One thing to think about in your marketing is how people shop and what they're thinking about when they are buying...

Kristen

How to Write Effective Emails to Schools and Universities: Podcast Episode #7

Full Transcript: Email is an effective marketing platform, especially when you're trying to reach educators at schools and universities....

Kristen

What is Marketing Automation and Why is Marketing Automation Important? Podcast Episode #6

Full Transcript: There's one piece of marketing technology that will make a huge difference for your company and that is called marketing...

Kristen

What Is The Consumer Journey? Podcast Episode #5

Full Transcript: Think about the last time you bought something that costs more than $100. Was it an impulse buy or did you do some...

Kristen

How to Build a Brand for Your Education Company: Podcast Episode #4

Full Transcript: Are there brands that you buy from over others, even if it costs more? Or maybe you go out of your way to buy, like you...

Kristen

Marketing Strategies for Online Courses: Podcast Episode #3

Full Transcript: Online courses have been really popular from the big providers like Coursera to individuals who are creating courses as...

Kristen

Marketing Strategies for Customer Retention: Podcast Episode #2

Full Transcript: Acquiring new customers, generating leads. Those are always primary marketing goals for small businesses and that is...

Kristen

The Difference Between Strategic and Tactical Marketing: Podcast Episode #1

Full Transcript: In this episode, we're going to talk about strategic marketing versus tactical marketing. If you don't know what that...