Providing real-world experience to students has been an increasingly important priority for educators in helping their students learn, engage, and prepare for their next steps in education or career. When learning was primarily in-person, industry experience was brought to classrooms through hands-on projects and equipment, team competitions, and industry speakers visiting the classroom.
Now that learning is remote, there are many more ways to provide real-world experience to students of all kinds. Podium Education is a company that partners with universities to provide online courses to students, teaching them tech skills from industry experts, like a data scientist who worked at Intel and provides relatable case studies from companies like Spotify. Immersed Games is a company that creates multi-player online games for middle school educators who want to engage their students in learning science and engineering skills.
If you're a company that offers real-world industry experience to classrooms, you should be highlighting your knowledge and learning advantages in your marketing. Here are 5 ways to do that:
1) Share videos of students using your product with quotes from them about how much they've learned
2) Gather data from students before and after they use your product to track improvements in their learning and use that data point in your marketing materials
3) Encourage members of your team to speak at education industry conferences about the impact your product has made on students
4) Co-create a white paper with an education client about results seen in and out of the classroom from using your product
5) Host a workshop where educators could experience your product just like their students would
